Planning and Prioritizing COVID-19 Vaccine Outreach and Communications
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COVID-19 vaccination may be off to a slow start, but soon supply levels will rise and processes will be streamlined. Thoughtfully designed outreach with well-crafted messages will be of the utmost importance to ensure enough people are vaccinated to put us on the path to population immunity and long-term protection from the disease. As decision-makers plan and implement vaccination campaigns, understanding the COVID-19 relative mortality risks and potential barriers to vaccine uptake by ZIP code will be valuable in building effective communication and outreach plans in each community.
With this in mind, leaders of the UW Neighborhood Health Partnerships Program (NHP) partnered with the Wisconsin Collaborative for Healthcare Quality (WCHQ) and researchers at the UW Health Innovation Program (HIP) to develop a tool that will help community-level decision makers prioritize their COVID-19 vaccination outreach in Wisconsin communities. The tool, available at https://nhp.wisc.edu/covid-19/, estimates the relative risk of COVID-19 mortality and potential barriers to COVID-19 vaccination in many Wisconsin ZIP codes.
Who should use this toolkit?
This toolkit is intended forhealthcare administrators, clinicians, and policymakers.
What does the toolkit contain?
The Planning and Prioritizing COVID-19 Vaccine Outreach and Communications tool contains a video and PowerPoint slides about using local data to plan and prioritize covid-19 vaccine outreach and communications in Wisconsin communities.
How should these tools be used?
- Understand COVID-19 mortality risks in the communities you serve
- Anticipate potential barriers to vaccination in the communities you serve
- Build a targeted COVID-19 outreach and communication plan in the communities you serve
Development of this toolkit
Please send questions, comments and suggestions to HIPxChange@hip.wisc.edu.
We suggest using the following citation for this toolkit: Bonham-Werling J. Planning and Prioritizing COVID-19 Vaccine Outreach and Communications. UW Neighborhood Health Partnerships Program. Madison, WI; 2021. Available at http://www.hipxchange.org/COVID-19VaccineOutreach.